JUg Suraiya's "Choose Freely, But Don't Moralise Choise"

Very nice article. But Jug suggests that choices should be limited to those which do not cause physical harm to others. But living beings are not just physical objects! Our choices can cause mental pain to others. Granted that it may not be so easy to define and identify mental agony as is the case with physical harm. But should we ignore it just because of that? For example, should our choice of cine entertainment  be considered fair even if the story pains another person mentally because it paints a different picture of a historical or mythological character he/she reveres?